Unlock your content from the book-like formats
The world is constantly moving faster and faster. People are no longer willing to wait or read significant amounts of content in order to find out how to do something or get answers to their questions. They take the shortest route to the solution – if they cannot get the information quickly they tend to ignore the information and try to figure it out on their own.
However, most technical information is still delivered in archaic book-like formats that require the user to traverse and interpret more content than they need in order to get their answers. If you want your content to serve its purpose, you have to adapt it to this fast-paced world.
Companies have significant investments in the creation and maintenance of content that is never used. Not because it is not useful or relevant but because the content is not presented in a way that is useful to the end user. Companies are so locked into the paradigm of presenting content in a book format that they adapt the technology to this paradigm rather than adapting the content to technology.
Learn how to leverage your investment in DITA to truly deliver content that is highly targeted, personalized, dynamic and interactive. Enable your content to be delivered via more channels, including cloud-based publishing, on-demand publishing, and personalized mobile applications, to name just a few. Learn how other companies are leveraging DITA to do this.
This session was presented as part of The Content Wrangler Virtual Summmit on Advanced Technical Communication Practices. To see other presentations in this summit, visit the BrightTALK event page.
If you’d like to explore ways to unlock your content speak with one of our experts.